- Marketing/Graphic Arts
(B.S. Degree)

The Marketing/Graphic Design major combines most of the curriculum of the traditional marketing major with a minor in Graphic Design (offered by the Department of Art) to provide students with the opportunity to develop specific knowledge, abilities, and skills that can be used to assist firms with a variety of marketing communication tasks.

BS-Marketing/Graphic Arts Checklist

Courses in Marketing and Art

Marketing (MK)

MK 3503 Principles of Marketing (3) F, SP, SU
A general survey of the marketing function of the American business community, including an analysis of the roles, methods, costs, and problems of hte farmer, manufacturer, wholesaler, broker, retailer, and other middlemen in the marketing of goods and services. Prerequisite: Sophomore standing.

MK 3533 Marketing Management (3) F, SP
An advanced study of the practices and policies of sales and marketing management in major business firms; including study of markets, market trends, sales organization, sales planning, sales promotion, advertising, and consumer relations. Some attention is also given to salesmanship. Prerequisite: MK 3503 with a grade of "C" or above.

MK 3543 Professional Selling (3) F, SP
This course covers the fundamentals of selling, sales theory, sales techniques, and sales role playing. The personal qualifications required for effective selling are reviewed. Students are required to gives sales presentations. Prerequisite: MK 3503 with a grade of "C" or above.

MK 3553 Promotional Strategy (3) F, SP
Analysis of the users of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity and sales promotion, creative strategies, evaluation of results, and the advantages and disadvantages of differing types of media and vehicles in reaching the target audience. Prerequisite: MK 3503 with a grade of "C" or above.

MK 3573 Consumer Behavior (3) F, SP
A study of the influence of social and psychological factors upon the behavior of buyers. topics include the consumer decision process and how it impacts marketing strategy. Prerequisite: MK 3503 with a grade of "C" or above.

MK 3753 Global Marketing (3) SP
A study of marketing practices in companies operating globally with emphasis on the economic, political and cultural differences among nations. Topics include strategic planning and organizing for international marketing - including pricing, product, promotion, and distribution practices. Prerequisites: MK 3503 with a grade of "C" or above.

MK 3803 U.S. Business, Culture and Travel to (destination) (3)
This course gives learners the opportunity to travel to major business center(s) in the United States, gaining exposure to a business environment not present in Middle Tennessee. Attention will be given to various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and service strategies, management approaches, financial institutions, money and capital centers, and other factors impacting the transaction of business in the chosen destination. Domestic trip participation is required. Prerequisite: MK 3503 with a grade of "C" or above.

MK 390V Internship in Marketing (1-3) F, SP, SU
Prerequisite: Permission of professor in charge and/or department chair prior to registration. Junior or Senior level standing and MK 3503 with a grade of "C" or above.

MK 401V Independent Study in Marketing (1-3) F, SP, SU
Independent research using primary and secondary data in a selected topic; topic title to be approved by major professor and/or department chair; paper to be kept on file. Course may be repeated for a maximum of six hours.. Prerequisites: Advanced standing, proven research ability, approval of departmental staff prior to registration, and MK 3503 with a grade of "C" or above.

MK 4543 Special Topics in Marketing (3) F, SP
This course covers a variety of topics not covered, or only lightly covered, in other marketing courses. Examples of topics that may be included are: e-commerce, relationship marketing, service marketing, and business-to-business marketing. Students are expected to complete reading assignments in various topics and to participate in discussions in a seminar atmosphere. Prerequisite: MK 3503 with a grade of "C" or above.

MK 4563 Marketing Research (3) F, SP
A study of research methods and techniques applicable to problem solving in marketing. Topics include the planning and execution of market research projects, primary and secondary data collection, use of statistical methods, questionnaire design, interview methods, sampling tabulation, and report writing. Prerequisites: MK 3503, MG 3013, with a grade of "C" or above.

MK 4803 Global Business, Culture and Travel to (destination) (3)
This course gives learners international business exposure and a unique cultural experience with an opportunity to encounter first-hand a global business environment including various business segments, trends, governing/advising bodies, cultural influences, political issues, marketing and srvice strategies, management approaches, and other factors impacting the transaction of business in the chosen destination. International trip participation is required. Prerequisite: MK 3503 with a grade of "C" or above.

AR 1013 Two Dimensional Design (3) F
This course is a foundation for creating and critically evaluating two-dimensional art. Students learn an understanding of how artists use the principles and elements of design throughout the creative process. Color Theory is a key element of this course. By semester's end, students will have a working knowledge of the fundamentals of 2-D design forms and functions. Studio course - meets six hours. Studio fee: $45.

AR 1713 Introduction to Digital Media (3) F, SP
This course is a foundation for and a hands-on introduction to basic digital imaging. Topics include navigation of the interface, using layers and filters, creating and manipulating selections, masking principles, cropping, image size and resolution, and image compositing of raster images. Studio fee: $65.

AR 3713 Introduction to Graphic Design (3) F
This course will introduce the student to the basic principles of graphic design. Students will be required to develop and design vaarious forms of print design. Prerequisites: AR 1013. Studio course - meets six hours. Studio fee: $65.

AR 3723 Typography Page Design (3) SP
This course focuses on the importance of typography and its affects on overall page design. Students will be exposed to various print mediums such as newspaper, magazine and book publishing. Prerequisite: AR 3713. Studio course - meets six hours. Studio fee: $65.

AR 3733 Corporate Design I (3) F
This course involves designing corporate symbols and focuses on the importance of name recognition for corporations. Students explore the various design elements that constitute the full scope of a corporate identity program. Emphasis is placed on logo and letterhead design. The student will also be trained in the specifics of designing business cards and brochures. Prerequisites: AR 3713 and 3723. Studio course - meets six hours. Studio fee: $65.

AR 3763 Package Design (3) F
This course gives the graphic design student hands-on training in the development of product packaging. From developing and designing logos to designing point-of-purchase displays, the student will learn the tools needed in the process of visually marketing a product. Prerequisites: AR 3713 and 3723. Studio course - meets six hours. Studio fee: $65.